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Recently, I was interviewed by Mark McRae, CEO of Eagle & Cross Marketing Pty Ltd, out of Australia, who conducted one of the most impactful (and fun!) interviews I've ever been a part of! It's a far-reaching, but in-depth interview, with focus on Marketing and Mergers & Acquisitions, but we range to topics of life, social media, success, failure and more. Topics include:
Thank you for watching!
If you enjoyed this interview, please feel free to leave a comment below!
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Even if you aren't a professional speaker, an actor, or a social media “influencer”...if you are a business owner, no matter where you are, consider yourself “on stage”. Why? Because one never knows when or where you will meet your next customer, business partner, employee, or friend. Case in point... It was ten years ago this week, and I was on my way to Long Branch, New Jersey to deliver a social media marketing presentation to over 500 entrepreneurs. (Yes, I've been doing social media marketing for that long, and even longer!) The best way to get to Long Branch from my home in the Midwest was via a flight to Newark, and then a 2 hour train ride from the airport to the “Jersey Shore” of Long Branch, NJ. My flight arrived late in the evening, so when I boarded the train, it was already dark. I'm a “read my book and mind my own business” kind of traveler, so that's what I was doing as the train was rolling southward. BUT, I do make it a deliberate practice to maintain situational awareness at all times. It wasn't long before my senses were tingling, telling me something was off. Looking around, I noticed a group of not-so-savory-looking characters had boarded the train car. I also noticed that several rows in front of me sat a couple of young ladies who appeared to be VERY uncomfortable with the darkness outside the train...and even less comfortable with the sudden new passengers inside the train. I decided to gather up my things and move seats. I wasn't sure if me moving closer to the fair travelers would make their discomfort situation worse, but I figured if didn't matter. I strive to be the guy who can be relied upon in an emergency, so if something happened, I wanted to be in the right position to react and intercept. After a few minutes, I broke the ice with the ladies traveling together. We had a nice talk, and it turns out they were business owners traveling to the very same event where I was headed to speak and coach! Nothing bad actually happened that night...so the three of us chatted the evening away as the train rolled down the tracks... A few days later, when I was on that stage, guess who was clapping and cheering the loudest? That's right, the wonderful people I met on the train before I ever knew they would be students at the seminar! You just never know where, when or how you will meet someone important to your business. So treat everyone you meet with kindness, respect, and dignity. Your kindness will be returned. In my case it was validated with applause, but in your case it may be something even more valuable to your business. As I mentioned in the beginning of this story, this true event took place a decade ago. Just this week, one of those ladies from the train reached out to me and said “I've told the story many, many times of the nice man who made me feel safe on a very scary evening in New Jersey.” I was so honored that a decade later she was still telling stories about some random guy on a train. She gave me permission to share this story, as well as her original post about it (see below). So I wanted to recognize her. Her name is Robin Mcintire, and she is a successful wellness coach for women. Check Robin's business out at https://robinmcintire.com, and let her know “that guy from the train in New Jersey told me about you”!   Today I was featured in a two-part article series titled “How to access business funds during COVID-19 recovery—and beyond”
The two articles in the series are broken up into “traditional” and "alternative" sources of funds. The traditional funding includes:
The second part of the series focuses on “Alternative” types of funding for your business, including:
Even though the publication featuring these tips is focused on the natural product industry, the advice contained within can apply to ANY business. Give it a read, and let me know what you think in the comments below. May I help you? If your business is struggling, I may be able to help. I've teamed up with a number of investors, and we have strategic investment funds available. Our goal is to rescue companies, save jobs, and help entrepreneurs and small businesses who are largely being ignored right now. If this sounds like something of interest for your business, please click here to contact me for a confidential, no-obligation conversation. This question was posted on my Facebook wall today. The answer was a bit more extensive than I wanted to post on Facebook, so I’m reposting the original question (along with my answer) here for all to read and comment…  Question: Is there a difference between non-profit and not for profit? I would love to do a foundation but I know my partner would like to make enough to decrease her hours at the office and put her hours into the business. What are your thoughts? Answer: For many people, the terms “non-profit” and “not for profit” are interchangeable. However, there can be subtle differences between the two. A “Nonprofit” is generally an organization with a 501(c)3 IRS designation which allows them to receive charitable donations, and have the donor claim such donations on their taxes. Most non-profit organizations are formed around a “cause” or area of focus such as Salvation Army helping the poor, Boy Scouts of America training tomorrow’s leaders, or your local Sertoma civic club promoting hearing health and awareness across the country. A “not for profit” is an entity which exists to serve a community or cause, but it’s not in the business of soliciting donations, but is rather a more traditionally-run business. The best example of a “not for profit” that I can come up with is a Credit Union. Unlike a bank (blech!), a credit union is charted by and owned by it’s members, so any excess “profit” at the end of the year is returned to it’s members. To answer the second part of your question: Many non-profit and not-for-profit organizations have paid employees, including board members, staff, and even a president. So it is possible to have a “nonprofit” organization that is chartered to serve a community or cause, may receive favorable tax and social benefits AND pays a salary to the founders of the organization itself. **** DISCLAIMER: I am neither a licensed tax adviser nor an attorney. This response is my opinion only, and may or may not be accurate depending on your particular situation. Please consult an attorney and a tax adviser before acting on any advice you read here.
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AuthorMarty M. Fahncke is an expert in multi-channel direct response marketing with over 30 years experience. Having been involved in marketing campaigns that have generated over one BILLION dollars in sales, Marty has seen what works...and what doesn't. Archives
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