Once in a lifetime media opportunities

Once in a lifetime media opportunities?  Seriously Marty? 

Yes indeed. Let me explain...

Current events have caused advertising media to change literally overnight, as BILLIONS of dollars in ad money was canceled by brands that have been forced by the government to close up shop.

Think about how many movie trailers, restaurants, car dealerships, big box retailers, airlines, hotels, travel destinations, and so many others had to turn off their advertising without notice.

That's caused a MASSIVE inventory of available ad space, and that space is selling cheap as media outlets scramble for every dollar they can get to replace it.

If your business is lucky/blessed enough to be open right now, this is your opportunity to get advertising for pennies on the dollar and GROW your business.  Some examples...
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• TV – TV rates are down to levels not seen in decades, while at the same time, viewership is UP substantially, as people sit home 24/7, seeking information and solace in their screens. Not since cable de-regulation in the 1980's has the opportunity to reach a huge audience at incredible ad rates been so strong for TV. If you have a product or service that is home deliverable, even better. Bottom line for TV: Record low rates + record high viewership = Perfect storm of opportunity.
  
  
• Radio – Radio rates are down in some areas by 90% or more. I'm even seeing “per inquiry” deals on networks that would never have entertained the model just 60 days ago. Now, a caveat...radio listenership is down as well, so I'm not as bullish on radio as I am on TV. However, the arbitrage is still VERY favorable. Listenership might be down 30% or 40%, but rates are down 70 to 90%, so it's still a heck of a bargain. CPM's as low as $0.50? Yes please! Also, radio is much cheaper and faster to test than TV, so if you've ever thought about giving it a shot, now is the time.
  
  
• Digital – Similar to TV, digital ad dollars for many sectors have dried up to nothing, while e-commerce, distance learning, communications (Zoom, etc) have exploded. But more than ever, people are glued to their screens right now. News sites and some other very highly-topical sites are getting a premium ad rate, but opportunities abound, as across the board rates on ad juggernauts Facebook, Google and Youtube have dropped anywhere from 20% to 40%, depending on the category.

What if your business is closed or restricted right now? There may still be opportunity to benefit from these once in a lifetime media rates. Some businesses I'm working with don't have a product or service that can be delivered/provided during the shut-down, but they are still aggressively marketing right now in order to build a prospect lead list, so when things open up, they'll be poised to make up for the revenue they've lost during the shutdown. One client I'm working with started a lead-gen campaign last week, and in just 3 days, had 40,000 new email leads in their funnel to nurture for later!

If you want to chat about how your business might benefit in these unprecedented times, fill out the contact form below to schedule a free, no-obligation consultation.

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